Owning a bookshop was not a long-held dream of ours. It’s not something we had ever thought about. So long as we had our books, we were more than content to be readers.

 

Over time, we noticed that it was harder to discover new books that fit our odd (and broad) interests. We weren't all that interested in the "bestsellers". There were too many non-book distractions, and too few books that spoke to us in the few  (mostly chain) bookshops that existed in the city. So while we did our own research and bought the books online, or in other cities and countries whenever we travelled, the loss of that physical browsing experience in our own city, was keenly felt. And then one day, we thought:  "Could we do it? Could we set up the sort of curated bookshop that we were imagining? Should we?"

 

This was May 2022, when the world was weary of being cooped up, and craved human connection. For readers, this meant being able to once again walk into a bookshop, wander for an hour or two, and buy something you could touch and hold and read a bit of.  Even if you didn't buy a book, it would still be time well spent among books. And so, blissfully ignorant of the actual business of selling books and of all that it entailed, we made the decision - we were going to open up our own independent bookshop. 

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When we opened our doors four months later, on 8th October 2022, we were proud of the books we had painstakingly chosen and sourced. But who exactly was going to show up? Would anyone be interested, would we sell any books at all? Mercifully, we did not have to wait too long to know the answer. The joy with which the city greeted a new independent bookstore on our very first day is something we will never forget. Since then, we have met scores of wonderful readers who support us and keep us on our toes, and we feel fortunate to be their neighbourhood bookstore.

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Luna for us is a labour of love. We are hard at work everyday to find books that we believe will stand the test of time, books that will endure as good reads years from now. As for the cacophony of marketing that we are surrounded by in this industry, we try our best to tune it out. ;)